1. Getting Started
Markyt is a market analysis platform designed to help entrepreneurs identify profitable business opportunities in any geographic area. Our AI-powered system analyzes thousands of businesses, reviews, and market data to surface gaps where demand exceeds supply.
2. Finding Market Opportunities
Navigate to Market Analysis → Find Opportunities to discover business opportunities:
- Enter ZIP Code: Type in the ZIP code of the area you want to analyze
- Select Radius: Choose how far from the center to analyze (5-50 miles)
- Set Budget: Select your investment budget range to filter appropriate opportunities
- Click Analyze: Our system will fetch and analyze thousands of businesses in real-time
Results include opportunity scores, estimated startup costs, market gaps, and competitor insights for each category.
3. Understanding Opportunity Scores
Each opportunity is scored based on demand vs supply analysis:
- High Opportunity (0.5+): Strong demand with low competition - great potential
- Growing Opportunity (0-0.5): Moderate opportunity with room for growth
- Saturated Market (<0): High competition, may be challenging to enter
The scoring considers business count, average ratings, customer reviews, and market engagement to provide accurate assessments.
4. Analyzing Business Ideas
Have a specific business idea? Use Market Analysis → Analyze Business Idea:
- Enter your business concept or idea
- Specify the target location and budget
- Get detailed SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
- Review competitor analysis and market insights
- Receive actionable recommendations for success
5. Saving Opportunities
To save opportunities for later review:
- Click the bookmark icon on any opportunity card
- Access saved opportunities from the left menu or your profile dropdown
- View detailed information, maps, and analysis for each saved opportunity
- Remove opportunities you're no longer interested in
Saved opportunities are stored in your account and accessible from any device.
6. Sharing Opportunities
Collaborate with partners, advisors, or team members:
- Click the share icon on any opportunity
- Enter the recipient's email address
- Add a personal message (optional)
- They'll receive a notification with full opportunity details
7. Understanding Cost Estimates
Each opportunity includes estimated costs based on industry averages:
- Startup Costs: Initial investment including permits, equipment, inventory, and setup
- Monthly Costs: Recurring expenses like rent, utilities, payroll, and supplies
- Affordability Tags: Indicates if the opportunity fits your specified budget
These are estimates and may vary based on specific circumstances, location, and business model.
8. Notifications
Stay updated with important information:
- Click the bell icon in the top right to view notifications
- Receive alerts when someone shares an opportunity with you
- Get updates on saved opportunities and market changes
- Manage notification preferences in Settings
9. Profile & Settings
Access your profile by clicking your avatar in the top right corner:
- Profile: Update your personal information and business details
- Settings: Configure account preferences and security settings
- Theme: Switch between light and dark mode, or let system decide
- Language: Choose your preferred language (English, Spanish, French, German)
10. Dashboard & Analytics
The default dashboard provides an overview of your market analysis activities:
- View recently analyzed opportunities
- See recommendations based on your search history
- Track your saved opportunities
- Access quick actions for common tasks
11. Data Sources
Markyt aggregates data from multiple trusted sources to provide comprehensive market insights:
- Google Places: Business listings, ratings, reviews, and customer engagement data
- Foursquare: Location intelligence and business category information
- Real-time Analysis: Data is fetched and analyzed fresh for each search
12. Best Practices
Get the most out of Markyt with these tips:
- Start with a smaller radius (10-15 miles) for focused results
- Compare multiple areas to find the best opportunities
- Save opportunities for comparison and further research
- Use the business idea analyzer to validate specific concepts
- Consider both opportunity score and your personal expertise
- Share opportunities with mentors or partners for feedback
- Conduct on-the-ground research to validate digital insights
13. Troubleshooting
Common issues and solutions:
- No Results Found: Try increasing the radius or checking the ZIP code for typos
- Slow Analysis: Large radius searches take longer - be patient or reduce the radius
- Can't Save Opportunity: Ensure you're logged in and have a verified email
- Map Not Loading: Check your internet connection and refresh the page
14. Privacy & Security
Your data security is our priority:
- All data is encrypted in transit and at rest
- We never share your business ideas or search history
- You can delete your account and data at any time
- Read our Privacy Policy for full details
15. Contact Support
Need additional help? Our support team is here to assist you:
- Email: support@markyt.app
- Response Time: We typically respond within 24 hours
- Feedback: We welcome suggestions for new features and improvements
Include your account email, a description of the issue, and any relevant screenshots to help us assist you faster.